Adidas, spec ad.

2024.

youthful adolescence

CREATIVE PRODUCER

Client

A spec ad for adidas.

Year

2023.

About

Youthful Adolescence is an ode to being young, free, and rebellious.


It stands as an example to advertising and production agencies of the crew's capabilities, which is the essence of a spec ad.


The project highlights the Adidas Samba, touching on it's origins as a football sneaker, it's current presence as a true icon of streetwear fashion, and exploring the idea of banter between friends.


As creative producer, I handled budget, crew, props, talent, and other associated pre-production tasks. Working closely with director, Minh Nguyen, to ensure his vision comes to life.



FULL VIDEO

Directed by Minh Nguyen @mellowminh

Produced by Simon Riel @ssjsimon & Minh Nguyen @mellowminh


Starring Anthony Windsor @anthonywinds0r & Harry Stone @agent_stone_44


Production

DOP: Elijah Flores @e.flrs @videoheadco

1st AC: Callum Duddington @callumduddington

2nd AC: Nawealth Keopaseuth @nawealth_photog

Gaffer: Deniz Celik @maxedoutfilms

Gaffer: Kaan Cansiz @kaancansiz_

Best Boy: Nick Seva @datmfnick

Sound Mixer: Newman Gan @new.man.gan

Stylist: Martha Mills @martha.mills

Post-Production

Editor/VFX: Minh Nguyen @mellowminh

Point Cloud Artist: Max Brading @i.hate_max

Sound Design/Composer: Jordan Panasewych @jpanasewych

Colourist: Elijah Flores @e.flrs


Talent

Justin Tran @j.t_stardust

Johannah Carroll @johannahcarroll

Aisha Alvarez @aishaalvarez

Sam Muller @samshizzzle

Moath Hazaly

Jasmine Elcheikh @jasmine.el

Hamza Rashid @greeneggsandhamza_

Victoria Williams @fathertori

Nawealth Keopaseuth @nawealth_photog

Simon Riel @ssjsimon

Francis Buensuceso @francisbuensucesotv

Biker Crew: Oneway Crew @oneway_nick @oneway_haydenn @oneway_kaan

CREDITS

work@simonriel.com

Sydney, Australia.

simon riel